The Psychology of Colors in Marketing

Whether you want to boost your employee’s productivity or you want to encourage consumers to choose your products, having basic knowledge of color psychology can make all the difference in the world.

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According to data compiled by Harvard Business Review, the cost of attracting new customers is 5 to 25 times higher than retaining existing customers. Businesses will use various strategies to boost customer retention and improve their experiences to ensure they keep coming back for repeat purchases and remain loyal to the company. Besides offering free items, discounts, and specials to regular customers shows that you appreciate their business, here…
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